The “Where Talent Ignites” campaign, led by Audiovisual From Spain (ICEX) to promote Spanish creative talent internationally, will premiere three new audiovisual pieces in Cannes that bring together film, fashion, design, music, and contemporary culture as part of a shared ecosystem. Together, these works offer a multifaceted exploration of the Spanish creative imagination:
Flamenco is a contemporary audiovisual piece directed by Carla Simón and starring Rocío Molina, produced by Audiovisual From Spain (ICEX) in collaboration with MAMMA. The film reinterprets traditional flamenco through a modern lens, using the body and dance to explore Spanish culture and artistic expression within today’s creative landscape.
La Tarara, featuring Bárbara Lennie and produced by Audiovisual From Spain in collaboration with CANADA Films, blends fashion and cinematic storytelling into a visually striking and symbolic work. The piece explores the intersection of fashion, film, and contemporary culture, reflecting the evolution of Spain’s creative industries.
La Llama, featuring designer Jaime Hayón, is an animated audiovisual piece produced by Audiovisual From Spain in collaboration with Apartamento – White Horse. The film offers a journey through the world of Spanish design, showcasing creativity, innovation, and the global influence of Spain’s design culture.
These films build on the success of the campaign’s first chapter, “Fantasy Keeps on Blazing,” launched with the fashion film The Cause of the Accident That Caused the Fire, produced by CANADA and directed by Lope Serrano. The film received major international recognition, including the Grand Laus (ADG-FAD), a Bronze Lion for Direction at Cannes Lions, and the 2025 Best Campaign Idea award from the Club de Creatividad, awarded to the campaign concept by VIM Studio.
This new phase of the campaign, titled “Stories Travel Further,” expands its global reach by exploring how Spanish creativity travels across borders, industries, and digital platforms, reinforcing Spain’s position as a leading hub for creative excellence.
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Audiovisual From Spain celebrates SIRÂT’s two Oscar nominations in Los Angeles in collaboration with Neon
Audiovisual From Spain, the international promotion brand of the Spanish audiovisual sector led by ICEX Spain Trade and Investment, hosted a special screening of SIRÂT in Los Angeles within the framework of the Where Talent Ignites campaign. The event, held at Landmark Theatres in West Hollywood, was organised in collaboration with NEON and brought together members of the local industry and Spanish creative talent.
The evening celebrated SIRÂT’s nomination at the MPSE Golden Reel Awards and its double Academy Award nomination for Best International Feature Film and Best Sound. The screening was followed by an exclusive Q&A introduced by Anele Onyekwere (Supervising Music Editor & Executive Score Producer), featuring director Oliver Laxe and sound nominees Laia Casanovas and Yasmina Praderas.
Audiovisual From Spain presented the new phase of the Where Talent Ignites campaign at IFFR with the announcement of Flamenco, the new piece by Carla Simón
Audiovisual From Spain, the international promotion brand of the Spanish audiovisual sector led by ICEX Spain Trade and Investment, presented the continuation of the Where Talent Ignites campaign within the framework of the International Film Festival Rotterdam (IFFR) with a special event attended by filmmaker Carla Simón. The event took place today, February 1, at the Doelen Van Cappellen Zaal.
The presentation served as a first preview of the new phase of the Where Talent Ignites campaign, which will be launched soon and will feature three new pieces. One of them is Flamenco, directed by Carla Simón, a piece that offers a contemporary and deeply cinematic perspective on flamenco as a living cultural expression, shaped by the tension between tradition and change. The other two pieces that will complete the campaign will be announced at a later date.
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