In an effort to promote and consolidate the image of Spanish Audiovisual worldwide, ICEX is launching this campaign aimed at highlighting the talent, creativity, and excellence of professionals in the sector. To improve the recognition and image of Spanish audiovisual work among foreign professional audiences, the goal is to boost the commercialisation of national productions and increase business opportunities in a global and highly competitive environment.
The campaign’s central element is the audiovisual piece La causa del accidente que provocó el incendio, produced by Canada; a stylised and immersive piece that explores creative processes. Fire—an element that is both cathartic and recurring—is used to build the narrative of this campaign, placing creative ignition, inspiration, and talent at the core. The aim is to emphasise the artistic quality, originality, and uniqueness of our audiovisual industry, as well as highlight its leadership capability and diversity.
The restless actress who explores the limits
An actress renowned for her versatility and interpretative skills in both film and theater. She won the Goya Award for Best Actress for Magical Girl in 2015. Throughout her career, she has worked with prominent directors such as Pedro Almodóvar and Rodrigo Sorogoyen. Her talent and stage presence have made her one of the most recognized figures in contemporary Spanish cinema.
The director who needs to know the cause of the accident
Actress, screenwriter, and playwright, she is known for the series Autodefensa (2022), which she co-wrote and starred in alongside Belén Barenys, and which won the Feroz Award for Best Short-Form Series in 2023. The series, produced by Filmin, stands out for its raw and unfiltered portrayal of the lives of two friends in Barcelona, and it was praised for its authenticity and irreverent humor. Prieto is also a member of the theater collective Las Chatis de Montalbán.
The producer who ensures the project moves forward
An actress and writer whose career spans television, film, and theater. In 2018, she publicly came out as transgender, becoming a prominent advocate for LGBTQ+ rights. In 2023, she won the Best Actress award at Cannes for her role in Jacques Audiard’s film Emilia Pérez, further establishing her international career.
The director who appears in dreams
Internationally renowned director and screenwriter, he premiered Història de la meva mort in 2013, a film that won the Golden Leopard at Locarno. In 2016, he presented La mort de Louis XIV, which received the Jean Vigo Award and seven nominations for the Goya Awards. In 2019, his film Liberté won the Jury’s Special Award at Cannes. In 2022, he directed Pacifiction, acclaimed as the Best Film of the Year by Cahiers du Cinéma, and also won the Louis Delluc Award. Additionally, the film received nine nominations for the César Awards, of which he won for Best Actor and Cinematography. In 2024, Albert Serra won the prestigious Golden Shell at the San Sebastián International Film Festival for his documentary Tardes de soledad.
A spark that sets everything ablaze
An actor known for his roles in La Casa de Papel and Élite. He began his career with A Cambio de Nada (2015), for which he won the Goya Award for Best New Actor. More recently, he was nominated for the Goya Award for his performance in Modelo 77 (2022).
A flame that ignites everything
Actor known for his role in the popular Netflix series Élite. Ayuso has also participated in short films and fashion projects, becoming a youth icon. Additionally, he is an outspoken advocate for LGBTQ+ rights in Spain.
The filmmaker seeking answers
He is one of Spain’s most acclaimed filmmakers. His debut, The Orphanage (2007), received a standing ovation at the Semaine de la Critique. In 2012, he directed The Impossible, which won five Goya Awards, including Best Director, and earned Oscar and Golden Globe nominations. He continued with A Monster Calls (2016) and Jurassic World: Fallen Kingdom (2018). His latest film, Society of the Snow (2023) has been nominated for an Oscar and has won twelve Goya Awards, notable for its humanism and technical prowess.
The runner who doesn’t know who’s who
An actor with a notable career in film and television. In film, he has starred in movies such as Petricor (2021), directed by Pol Sanchez, and Hacerse el muerto (2019), directed by David Bustos. He has also participated in productions like L’estrany (2019), Enanos (2019), and Preludi (2018).