Production is the process of creating and realising an audiovisual piece, covering everything from the initial idea to post-production and distribution. It’s essential to have a clear vision of the goals, communicate them effectively to the entire team, and remain open to possible changes both creatively and logistically, while always keeping the budget in mind. Setting expectations and boundaries, respecting the team’s experience and creativity, and offering praise and constructive criticism when necessary are key.

The production department is crucial for overall project management, coordinating all the logistical and administrative aspects and supervising the project as a whole, ensuring financing, and sticking to both the budget and the schedule. The production director manages the daily operations on set, organises logistics, and coordinates staff. Production assistants provide practical support and help solve problems that arise during filming. Both roles ensure the shoot runs smoothly and efficiently.